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Found 3 papers, 1 papers with code
Design and Evaluation of Personalized Free Trials
We examine how trial length affect users' responsiveness, and seek to quantify the gains from personalizing the length of the free trial promotions.
Deep Neural Net with Attention for Multi-channel Multi-touch Attribution
Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or subscribe products( aka.
Dynamic Hierarchical Empirical Bayes: A Predictive Model Applied to Online Advertising
Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry.
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