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Found 2 papers, 1 papers with code
Predicting Different Types of Conversions with Multi-Task Learning in Online Advertising
Conversion prediction plays an important role in online advertising since Cost-Per-Action (CPA) has become one of the primary campaign performance objectives in the industry.
Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising
The data involved in CTR prediction are typically multi-field categorical data, i. e., every feature is categorical and belongs to one and only one field.
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