Search Results for author: and Kun Gai

Found 1 papers, 0 papers with code

Calibrating User Response Predictions in Online Advertising

no code implementations PKKDD 2020 Chao Deng, Hao Wang, Qing Tan, Jian Xu, and Kun Gai

Due to the sparsity and latency of the user response behaviors such as clicks and conversions, traditional calibration methods may not work well in real-world online advertising systems.

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