Search Results for author: Asahi Hentona

Found 4 papers, 0 papers with code

Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models

no code implementations15 Apr 2019 Elisa Claire Alemán Carreón, Hirofumi Nonaka, Asahi Hentona, Hirochika Yamashiro

In response to this, we applied machine learning algorithms SVM and XGBoost, as well as Logistic Regression, to construct a number of prediction models based on at-home advertisement exposure time and demographic data, examining the predictability of Actual Purchase and Purchase Intention behaviors of 3000 customers across 36 different products during the span of 3 months.

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