Search Results for author: Cheng Jie

Found 4 papers, 0 papers with code

An Efficient Group-based Search Engine Marketing System for E-Commerce

no code implementations24 Jun 2021 Cheng Jie, Da Xu, Zigeng Wang, Lu Wang, Wei Shen

With the increasing scale of search engine marketing, designing an efficient bidding system is becoming paramount for the success of e-commerce companies.

Marketing

Cumulative Prospect Theory Meets Reinforcement Learning: Prediction and Control

no code implementations8 Jun 2015 Prashanth L. A., Cheng Jie, Michael Fu, Steve Marcus, Csaba Szepesvári

Cumulative prospect theory (CPT) is known to model human decisions well, with substantial empirical evidence supporting this claim.

reinforcement-learning Reinforcement Learning (RL)

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