Search Results for author: Dagui Chen

Found 4 papers, 1 papers with code

Hierarchically Constrained Adaptive Ad Exposure in Feeds

no code implementations31 May 2022 Dagui Chen, Qi Yan, Chunjie Chen, Zhenzhe Zheng, Yangsu Liu, Zhenjia Ma, Chuan Yu, Jian Xu, Bo Zheng

To this end, adaptive ad exposure has become an appealing strategy to boost the overall performance of the feed.

Computational Efficiency

Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising

no code implementations7 Jun 2021 Xiangyu Liu, Chuan Yu, Zhilin Zhang, Zhenzhe Zheng, Yu Rong, Hongtao Lv, Da Huo, YiQing Wang, Dagui Chen, Jian Xu, Fan Wu, Guihai Chen, Xiaoqiang Zhu

In e-commerce advertising, it is crucial to jointly consider various performance metrics, e. g., user experience, advertiser utility, and platform revenue.

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