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MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising
Through extensive offline and online experiments, we demonstrate the effectiveness and efficiency of our method, and we obtain a 7. 01% lift in Gross Merchandise Volume, a 7. 42% lift in Return on Investment, and a 3. 26% lift in ad buy count.
We Know What You Want: An Advertising Strategy Recommender System for Online Advertising
To achieve this goal, the advertising platform needs to identify the advertiser's optimization objectives, and then recommend the corresponding strategies to fulfill the objectives.
Content-based Analysis of the Cultural Differences between TikTok and Douyin
Short-form video social media shifts away from the traditional media paradigm by telling the audience a dynamic story to attract their attention.
A Deep Prediction Network for Understanding Advertiser Intent and Satisfaction
For e-commerce platforms such as Taobao and Amazon, advertisers play an important role in the entire digital ecosystem: their behaviors explicitly influence users' browsing and shopping experience; more importantly, advertiser's expenditure on advertising constitutes a primary source of platform revenue.
