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Found 2 papers, 2 papers with code
MiNet: Mixed Interest Network for Cross-Domain Click-Through Rate Prediction
Our study is based on UC Toutiao (a news feed service integrated with the UC Browser App, serving hundreds of millions of users daily), where the source domain is the news and the target domain is the ad.
Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction
The intuitions are that ads shown together may influence each other, clicked ads reflect a user's preferences, and unclicked ads may indicate what a user dislikes to certain extent.
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Click-Through Rate Prediction
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