no code implementations • 16 Mar 2012 • Peiji Chen, Wenjing Ma, Srinath Mandalapu, Chandrashekhar Nagarajan, Jayavel Shanmugasundaram, Sergei Vassilvitskii, Erik Vee, Manfai Yu, Jason Zien
A large fraction of online display advertising is sold via guaranteed contracts: a publisher guarantees to the advertiser a certain number of user visits satisfying the targeting predicates of the contract.
Data Structures and Algorithms
