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Causal Discovery from Temporal Data: An Overview and New Perspectives
Existing causal discovery works can be divided into two highly correlated categories according to whether the temporal data is calibrated, ie, multivariate time series causal discovery, and event sequence causal discovery.
CausalMTA: Eliminating the User Confounding Bias for Causal Multi-touch Attribution
Existing methods first train a model to predict the conversion probability of the advertisement journeys with historical data and calculate the attribution of each touchpoint using counterfactual predictions.
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