Search Results for author: John Tomlin

Found 1 papers, 0 papers with code

SHALE: An Efficient Algorithm for Allocation of Guaranteed Display Advertising

no code implementations16 Mar 2012 Vijay Bharadwaj, Peiji Chen, Wenjing Ma, Chandrashekhar Nagarajan, John Tomlin, Sergei Vassilvitskii, Erik Vee, Jian Yang

Motivated by the problem of optimizing allocation in guaranteed display advertising, we develop an efficient, lightweight method of generating a compact {\em allocation plan} that can be used to guide ad server decisions.

Data Structures and Algorithms

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