no code implementations • 15 Sep 2021 • Laila Sprejer, Helen Margetts, Kleber Oliveira, David O'Sullivan, Bertie Vidgen
We show that it is crucial to account for the influencer-level structure, and find evidence of the importance of both influencer- and content-level factors, including the number of followers each influencer has, the type of content (original posts, quotes and replies), the length and toxicity of content, and whether influencers request retweets.
