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Bid Optimization for Offsite Display Ad Campaigns on eCommerce
Online retailers often use third-party demand-side-platforms (DSPs) to conduct offsite advertising and reach shoppers across the Internet on behalf of their advertisers.
Robust Consensus Clustering and its Applications for Advertising Forecasting
Consensus clustering aggregates partitions in order to find a better fit by reconciling clustering results from different sources/executions.
Do not Waste Money on Advertising Spend: Bid Recommendation via Concavity Changes
In computational advertising, a challenging problem is how to recommend the bid for advertisers to achieve the best return on investment (ROI) given budget constraint.
Demystifying Advertising Campaign Bid Recommendation: A Constraint target CPA Goal Optimization
In cost-per-click (CPC) or cost-per-impression (CPM) advertising campaigns, advertisers always run the risk of spending the budget without getting enough conversions.
