Search Results for author: Kristen M. Altenburger

Found 2 papers, 1 papers with code

A Two-Part Machine Learning Approach to Characterizing Network Interference in A/B Testing

no code implementations18 Aug 2023 Yuan Yuan, Kristen M. Altenburger

The reliability of controlled experiments, or "A/B tests," can often be compromised due to the phenomenon of network interference, wherein the outcome for one unit is influenced by other units.

Marketing

Causal Network Motifs: Identifying Heterogeneous Spillover Effects in A/B Tests

1 code implementation19 Oct 2020 Yuan Yuan, Kristen M. Altenburger, Farshad Kooti

Our study provides an approach that accounts for both the local structure in a user's social network via motifs as well as the assignment conditions of neighbors.

Social and Information Networks Applications

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