Model-based Constrained MDP for Budget Allocation in Sequential Incentive Marketing

no code implementations • 2 Mar 2023 • Shuai Xiao, Le Guo, Zaifan Jiang, Lei Lv, Yuanbo Chen, Jun Zhu, Shuang Yang

Furthermore, we show that the dual problem can be solved by policy learning, with the optimal dual variable being found efficiently via bisection search (i. e., by taking advantage of the monotonicity).

counterfactual Marketing