Search Results for author: Lihua Ren

Found 1 papers, 0 papers with code

Mid-flight Forecasting for CPA Lines in Online Advertising

no code implementations15 Jul 2021 Hao He, Tian Zhou, Lihua Ren, Niklas Karlsson, Aaron Flores

For Verizon MediaDemand Side Platform(DSP), forecasting of ad campaign performance not only feeds key information to the optimization server to allow the system to operate on a high-performance mode, but also produces actionable insights to the advertisers.

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