We Know What You Want: An Advertising Strategy Recommender System for Online Advertising

no code implementations • 25 May 2021 • Liyi Guo, Junqi Jin, Haoqi Zhang, Zhenzhe Zheng, Zhiye Yang, Zhizhuang Xing, Fei Pan, Lvyin Niu, Fan Wu, Haiyang Xu, Chuan Yu, Yuning Jiang, Xiaoqiang Zhu

To achieve this goal, the advertising platform needs to identify the advertiser's optimization objectives, and then recommend the corresponding strategies to fulfill the objectives.

Recommendation Systems

A Deep Prediction Network for Understanding Advertiser Intent and Satisfaction

no code implementations • 20 Aug 2020 • Liyi Guo, Rui Lu, Haoqi Zhang, Junqi Jin, Zhenzhe Zheng, Fan Wu, Jin Li, Haiyang Xu, Han Li, Wenkai Lu, Jian Xu, Kun Gai

For e-commerce platforms such as Taobao and Amazon, advertisers play an important role in the entire digital ecosystem: their behaviors explicitly influence users' browsing and shopping experience; more importantly, advertiser's expenditure on advertising constitutes a primary source of platform revenue.

Marketing