Split-Treatment Analysis to Rank Heterogeneous Causal Effects for Prospective Interventions

no code implementations • 11 Nov 2020 • Yanbo Xu, Divyat Mahajan, Liz Manrao, Amit Sharma, Emre Kiciman

For many kinds of interventions, such as a new advertisement, marketing intervention, or feature recommendation, it is important to target a specific subset of people for maximizing its benefits at minimum cost or potential harm.

Causal Inference Marketing