MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising

no code implementations • 5 Mar 2024 • Zhen Gong, Lvyin Niu, Yang Zhao, Miao Xu, Zhenzhe Zheng, Haoqi Zhang, Zhilin Zhang, Fan Wu, Rongquan Bai, Chuan Yu, Jian Xu, Bo Zheng

Through extensive offline and online experiments, we demonstrate the effectiveness and efficiency of our method, and we obtain a 7. 01% lift in Gross Merchandise Volume, a 7. 42% lift in Return on Investment, and a 3. 26% lift in ad buy count.

We Know What You Want: An Advertising Strategy Recommender System for Online Advertising

no code implementations • 25 May 2021 • Liyi Guo, Junqi Jin, Haoqi Zhang, Zhenzhe Zheng, Zhiye Yang, Zhizhuang Xing, Fei Pan, Lvyin Niu, Fan Wu, Haiyang Xu, Chuan Yu, Yuning Jiang, Xiaoqiang Zhu

To achieve this goal, the advertising platform needs to identify the advertiser's optimization objectives, and then recommend the corresponding strategies to fulfill the objectives.

Recommendation Systems

Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds

no code implementations • 19 Aug 2019 • Dagui Chen, Junqi Jin, Wei-Nan Zhang, Fei Pan, Lvyin Niu, Chuan Yu, Jun Wang, Han Li, Jian Xu, Kun Gai

We refer to this process as Leverage.