no code implementations • 3 Jul 2019 • Jacopo Tagliabue, Lucas Lacasa, Ciro Greco, Mattia Pavoni, Andrea Polonioli
Knowing if a user is a buyer or window shopper solely based on clickstream data is of crucial importance for e-commerce platforms seeking to implement real-time accurate NBA (next best action) policies.
no code implementations • 30 Jun 2019 • Luca Bigon, Giovanni Cassani, Ciro Greco, Lucas Lacasa, Mattia Pavoni, Andrea Polonioli, Jacopo Tagliabue
Knowing if a user is a buyer vs window shopper solely based on clickstream data is of crucial importance for ecommerce platforms seeking to implement real-time accurate NBA (next best action) policies.