no code implementations • ECNLP (ACL) 2022 • Zeming Wang, Yanyan Zou, Yuejian Fang, Hongshen Chen, Mian Ma, Zhuoye Ding, Bo Long
As the multi-modal e-commerce is thriving, high-quality advertising product copywriting has gain more attentions, which plays a crucial role in the e-commerce recommender, advertising and even search platforms. The advertising product copywriting is able to enhance the user experience by highlighting the product’s characteristics with textual descriptions and thus to improve the likelihood of user click and purchase.
no code implementations • COLING 2022 • Junpeng Liu, Yanyan Zou, Yuxuan Xi, Shengjie Li, Mian Ma, Zhuoye Ding
In this work, rather than directly forcing a summarization system to merely pay more attention to the salient pieces, we propose to explicitly have the model perceive the redundant parts of an input dialogue history during the training phase.
no code implementations • 6 Oct 2022 • Peng Lin, Yanyan Zou, Lingfei Wu, Mian Ma, Zhuoye Ding, Bo Long
To conduct scene marketing for e-commerce platforms, this work presents a novel product form, scene-based topic channel which typically consists of a list of diverse products belonging to the same usage scenario and a topic title that describes the scenario with marketing words.