Search Results for author: Musaab Mousa

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The Effect of Marketing Investment on Firm Value and Systematic Risk

no code implementations29 Apr 2021 Musaab Mousa, Saeed Nosratabadi, Judit Sagi, Amir Mosavi

Since a firm's ownership concentration is a determinant factor in firm value and systematic risk, this variable is considered a moderated variable in the relationship between marketing investment and firm value and systematic risk.

Marketing

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