no code implementations • 30 Nov 2017 • Sahin Cem Geyik, Jianqiang Shen, Shahriar Shariat, Ali Dasdan, Santanu Kolay
We also present two use cases where we can utilize the data quality assessment results: the first use case is targeting specific user categories, and the second one is forecasting the desirable audiences we can reach for an online advertising campaign with pre-set targeting criteria.
no code implementations • 14 May 2013 • Ali Jalali, Santanu Kolay, Peter Foldes, Ali Dasdan
This trade-off between reachability and performance illustrates a need for a forecasting system that can quickly predict/estimate (with good accuracy) this trade-off.