Search Results for author: Santanu Kolay

Found 2 papers, 0 papers with code

Towards Data Quality Assessment in Online Advertising

no code implementations30 Nov 2017 Sahin Cem Geyik, Jianqiang Shen, Shahriar Shariat, Ali Dasdan, Santanu Kolay

We also present two use cases where we can utilize the data quality assessment results: the first use case is targeting specific user categories, and the second one is forecasting the desirable audiences we can reach for an online advertising campaign with pre-set targeting criteria.

Scalable Audience Reach Estimation in Real-time Online Advertising

no code implementations14 May 2013 Ali Jalali, Santanu Kolay, Peter Foldes, Ali Dasdan

This trade-off between reachability and performance illustrates a need for a forecasting system that can quickly predict/estimate (with good accuracy) this trade-off.

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