Search Results for author: Shaunak Mishra

Found 9 papers, 2 papers with code

Salient Object-Aware Background Generation using Text-Guided Diffusion Models

1 code implementation15 Apr 2024 Amir Erfan Eshratifar, Joao V. B. Soares, Kapil Thadani, Shaunak Mishra, Mikhail Kuznetsov, Yueh-Ning Ku, Paloma de Juan

Generating background scenes for salient objects plays a crucial role across various domains including creative design and e-commerce, as it enhances the presentation and context of subjects by integrating them into tailored environments.

Object

TSI: an Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-Similarity

no code implementations18 Aug 2021 Shaunak Mishra, Changwei Hu, Manisha Verma, Kevin Yen, Yifan Hu, Maxim Sviridenko

To realize this opportunity, we propose an ad text strength indicator (TSI) which: (i) predicts the click-through-rate (CTR) for an input ad text, (ii) fetches similar existing ads to create a neighborhood around the input ad, (iii) and compares the predicted CTRs in the neighborhood to declare whether the input ad is strong or weak.

Click-Through Rate Prediction Retrieval +2

VisualTextRank: Unsupervised Graph-based Content Extraction for Automating Ad Text to Image Search

no code implementations5 Aug 2021 Shaunak Mishra, Mikhail Kuznetsov, Gaurav Srivastava, Maxim Sviridenko

Motivated by our observations in logged data on ad image search queries (given ad text), we formulate a keyword extraction problem, where a keyword extracted from the ad text (or its augmented version) serves as the ad image query.

Image Retrieval Keyword Extraction +2

Powering COVID-19 community Q&A with Curated Side Information

no code implementations27 Jan 2021 Manisha Verma, Kapil Thadani, Shaunak Mishra

In this work, we demonstrate the effectiveness of different attention based neural models that can directly exploit side information available in technical documents or verified forums (e. g., research publications on COVID-19 or WHO website).

Community Question Answering

Learning to Create Better Ads: Generation and Ranking Approaches for Ad Creative Refinement

no code implementations17 Aug 2020 Shaunak Mishra, Manisha Verma, Yichao Zhou, Kapil Thadani, Wei Wang

Since major ad platforms typically run A/B tests for multiple advertisers in parallel, we explore the possibility of collaboratively learning ad creative refinement via A/B tests of multiple advertisers.

TAG Text Generation

Recommending Themes for Ad Creative Design via Visual-Linguistic Representations

1 code implementation20 Jan 2020 Yichao Zhou, Shaunak Mishra, Manisha Verma, Narayan Bhamidipati, Wei Wang

There is a perennial need in the online advertising industry to refresh ad creatives, i. e., images and text used for enticing online users towards a brand.

Question Answering Recommendation Systems +2

Learning from Multi-User Activity Trails for B2B Ad Targeting

no code implementations29 Aug 2019 Shaunak Mishra, Jelena Gligorijevic, Narayan Bhamidipati

Online purchase decisions in organizations can go through a complex journey with multiple agents involved in the decision making process.

Decision Making

Managing App Install Ad Campaigns in RTB: A Q-Learning Approach

no code implementations11 Nov 2018 Anit Kumar Sahu, Shaunak Mishra, Narayan Bhamidipati

The policy based on this state space is trained on past decisions and outcomes via a novel Q-learning algorithm which accounts for the delay in install notifications.

Q-Learning

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