B2B Advertising: Joint Dynamic Scoring of Account and Users

no code implementations • 28 Sep 2022 • Atanu R. Sinha, Gautam Choudhary, Mansi Agarwal, Shivansh Bindal, Abhishek Pande, Camille Girabawe

There is heterogeneity among individuals belonging to an account in seeking information and hence the seller needs to score the interest of each individual over a long horizon to decide which individuals must be reached and when.

Decision Making