Search Results for author: Shuhao Liu

Found 1 papers, 1 papers with code

Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising

1 code implementation11 Aug 2018 Kan Ren, Yuchen Fang, Wei-Nan Zhang, Shuhao Liu, Jiajun Li, Ya zhang, Yong Yu, Jun Wang

To achieve this, we utilize sequence-to-sequence prediction for user clicks, and combine both post-view and post-click attribution patterns together for the final conversion estimation.

Cannot find the paper you are looking for? You can Submit a new open access paper.