1 code implementation • 3 Mar 2016 • Wei-Nan Zhang, Yifei Rong, Jun Wang, Tianchi Zhu, Xiaofan Wang
In this paper, we propose a feedback control mechanism for RTB which helps advertisers dynamically adjust the bids to effectively control the KPIs, e. g., the auction winning ratio and the effective cost per click.
Computer Science and Game Theory Systems and Control
