EENMF: An End-to-End Neural Matching Framework for E-Commerce Sponsored Search

no code implementations • 4 Dec 2018 • Wenjin Wu, Guojun Liu, Hui Ye, Chenshuang Zhang, Tianshu Wu, Daorui Xiao, Wei. Lin, Xiaoyu Zhu

In the real traffic of a large-scale e-commerce sponsored search, the proposed approach significantly outperforms the baseline.

Retrieval

Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search

no code implementations • 29 Dec 2017 • Su Yan, Wei. Lin, Tianshu Wu, Daorui Xiao, Xu Zheng, Bo Wu, Kaipeng Liu

Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes.

Retrieval