no code implementations • 6 Sep 2018 • Yuan Yuan, Xiaojing Dong, Chen Dong, Yiwen Sun, Zhenyu Yan, Abhishek Pani
Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry.
