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Jointly Learning to Recommend and Advertise
Online recommendation and advertising are two major income channels for online recommendation platforms (e. g. e-commerce and news feed site).
DEAR: Deep Reinforcement Learning for Online Advertising Impression in Recommender Systems
However, most RL-based advertising algorithms focus on optimizing ads' revenue while ignoring the possible negative influence of ads on user experience of recommended items (products, articles and videos).
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