Search Results for author: Xunhua Guo

Found 1 papers, 0 papers with code

Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework

no code implementations28 Feb 2022 Yanwu Yang, Bernard J. Jansen, Yinghui Yang, Xunhua Guo, Daniel Zeng

This paper proposes a multi-level and closed-form computational framework for keyword optimization (MKOF) to support various keyword decisions.

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