Search Results for author: Yafei Xu

Found 1 papers, 0 papers with code

Boosting Retailer Revenue by Generated Optimized Combined Multiple Digital Marketing Campaigns

no code implementations9 Sep 2020 Yafei Xu, Tian Xie, Yu Zhang

Secondly, based on the sub-modular optimization theory and the DMC pool by DMCNet, the generated combined multiple DMCs are ranked with respect to their revenue generation strength then the top three ranked campaigns are returned to the sellers' back-end management system, so that retailers can set combined multiple DMCs for their online shops just in one-shot.

Management Marketing

Cannot find the paper you are looking for? You can Submit a new open access paper.