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A Batched Multi-Armed Bandit Approach to News Headline Testing
At Yahoo Front Page, headline testing is carried out using a test-rollout strategy: we first allocate equal proportion of the traffic to each headline variation for a defined testing period, and then shift all future traffic to the best-performing variation.
Predicting Different Types of Conversions with Multi-Task Learning in Online Advertising
Conversion prediction plays an important role in online advertising since Cost-Per-Action (CPA) has become one of the primary campaign performance objectives in the industry.
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