I know that the answer to the question "People like to ski in what way?" is in "During the post-World War I period ski-lifts were built in Swiss and Austrian towns to accommodate winter visitors, but summer tourism continued to be important; by the mid-20th century the popularity of downhill skiing increased greatly as it became more accessible and in the 1970s several new villages were built in France devoted almost exclusively to skiing, such as Les Menuires. Until this point Austria and Switzerland had been the traditional and more popular destinations for winter sports, but by the end of the 20th century and into the early 21st century, France, Italy and the Tyrol began to see increases in winter visitors. From 1980 to the present, ski-lifts have been modernized and snow-making machines installed at many resorts, leading to concerns regarding the loss of traditional Alpine culture and questions regarding sustainable development as the winter ski industry continues to develop quickly and the number of summer tourists decline.". Can you tell me what it is?
A:
downhill