Given the question: Question: "Who is Stop and Shop for?"  Context: "Since approximately 2000, many parts of downtown New Haven have been revitalized, with new restaurants, nightlife, and small retail stores. In particular, the area surrounding the New Haven Green has experienced an influx of apartments and condominiums. In recent years, downtown retail options have increased with the opening of new stores such as Urban Oufitters, J Crew, Origins, American Apparel, Gant Clothing, and an Apple Store, joining older stores such as Barnes & Noble, Cutlers Records, and Raggs Clothing. In addition, downtown's growing residential population will be served by two new supermarkets, a Stop & Shop just outside downtown and Elm City Market located one block from the Green. The recent turnaround of downtown New Haven has received positive press from various periodicals."  Answer:
The answer is:
downtown's growing residential population