Given the following passage  "The first non-Native American inhabitant of what would eventually become New York City was Dominican trader Juan Rodriguez (transliterated to Dutch as Jan Rodrigues). Born in Santo Domingo of Portuguese and African descent, he arrived in Manhattan during the winter of 1613–1614, trapping for pelts and trading with the local population as a representative of the Dutch. Broadway, from 159th Street to 218th Street, is named Juan Rodriguez Way in his honor.",  answer the following question. Note that the answer is present within the text.  Question: How did the people Juan represented refer to him by name?
A:
Jan Rodrigues