Extract the answer to the question from the following context. Question: What could affect the way you perceive how spicy something is? Context: Alison Jing Xu, assistant professor of management at the University of Toronto Scarborough and Aparna Labroo of Northwestern University conducted a series of studies analyzing the correlation between lighting and human emotion. The researchers asked participants to rate a number of things such as: the spiciness of chicken-wing sauce, the aggressiveness of a fictional character, how attractive someone was, their feelings about specific words, and the taste of two juices–all under different lighting conditions. In their study, they found that both positive and negative human emotions are felt more intensely in bright light. Professor Xu stated, "we found that on sunny days depression-prone people actually become more depressed." They also found that dim light makes people make more rational decisions and settle negotiations easier. In the dark, emotions are slightly suppressed. However, emotions are intensified in the bright light.
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Answer: lighting conditions


Extract the answer to the question from the following context. Question: What happened in the 28th year of the 20th century? Context: Oklahoma City was home to several pioneers in radio and television broadcasting. Oklahoma City's WKY Radio was the first radio station transmitting west of the Mississippi River and the third radio station in the United States. WKY received its federal license in 1921 and has continually broadcast under the same call letters since 1922. In 1928, WKY was purchased by E.K. Gaylord's Oklahoma Publishing Company and affiliated with the NBC Red Network; in 1949, WKY-TV (channel 4) went on the air and later became the first independently owned television station in the U.S. to broadcast in color. In mid-2002, WKY radio was purchased outright by Citadel Broadcasting, who was bought out by Cumulus Broadcasting in 2011. The Gaylord family earlier sold WKY-TV in 1976, which has gone through a succession of owners (what is now KFOR-TV is currently owned by Tribune Broadcasting as of December 2013).
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Answer: WKY was purchased by E.K. Gaylord's Oklahoma Publishing Company


Extract the answer to the question from the following context. Question: The person who started the German Reformation by posting 95 theses had what calling? Context: Martin Luther, a German monk, started the German Reformation by posting 95 theses on the castle church of Wittenberg on October 31, 1517. The immediate provocation spurring this act was Pope Leo X’s renewal of the indulgence for the building of the new St. Peter's Basilica in 1514. Luther was challenged to recant his heresy at the Diet of Worms in 1521. When he refused, he was placed under the ban of the Empire by Charles V. Receiving the protection of Frederick the Wise, he was then able to translate the Bible into German.
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Answer:
monk