Given the question: What is the full name of the person that named the river that had cleanup efforts begin in the 1930s get a American Heritage River?  Answer the above question based on the context below:  By the early 20th century, major river-control projects had begun to take place. Levees were constructed along the river in most urban areas, and Portland built concrete walls to protect its downtown sector. In the following decades, many large dams were built on Cascade Range tributaries of the Willamette. The Army Corps of Engineers operates 13 such dams, which affect flows from about 40 percent of the basin. Most of them do not have fish ladders.With development in and near the river came increased pollution. By the late 1930s, efforts to stem the pollution led to formation of a state sanitary board to oversee modest cleanup efforts. In the 1960s, Oregon Governor Tom McCall led a push for stronger pollution controls on the Willamette. In this, he was encouraged by Robert (Bob) Straub—the state treasurer and future Oregon governor (1975)—who first proposed a Willamette Greenway program during his 1966 gubernatorial campaign against McCall. The Oregon State Legislature established the program in 1967. Through it, state and local governments cooperated in creating or improving a system of parks, trails, and wildlife refuges along the river. In 1998, the Willamette became one of 14 rivers designated an American Heritage River by former U.S. President Bill Clinton. By 2007 the Greenway had grown to include more than 170 separate land parcels, including 10 state parks. Public uses of the river and land along its shores include camping, swimming, fishing, boating, hiking, bicycling, and wildlife viewing.In 2008, government agencies and the non-profit Willamette Riverkeeper organization designated the full length of the river as the Willamette River Water Trail. Four years later, the National Park Service added the Willamette water trail—expanded to 217 miles (349 km) to include some of the major tributaries—to its list of national water trails. The water-trail system is meant to protect and restore waterways in the United States and to enhance recreation on and near them.A 1991 agreement between the City of...
The answer is:
Bill Clinton