In this task, you're given passages that contain mentions of names of people, places, or things. Some of these mentions refer to the same person, place, or thing. Your job is to write questions that evaluate one's understanding of such references. Good questions are expected to link pronouns (she, her, him, his, their, etc.) or other mentions to people, places, or things to which they may refer. Do not ask questions that can be answered correctly without understanding the paragraph or having multiple answers. Avoid questions that do not link phrases referring to the same entity. For each of your questions, the answer should be one or more phrases in the paragraph, and it should be unambiguous.

Passage: Ben Jones and Marion 'Howdy' Lewis are two easygoing, modern-day cowboys who make a meager living breaking wild horses. Their frequent employer is Jim Ed Love, a shrewd businessman who always gets the better of them. After they bring him a string of tamed horses and spend the winter rounding up stray cows, he talks them into taking a nondescript roan horse in lieu of some of their wages.
Ben finds (to his great and frequent discomfort) that the horse is unrideable. Rather than turning it into soap or dog food, he comes up with the bright idea of taking it to a rodeo and betting other cowhands they cannot ride it, thereby doubling their earnings. Along the way, the duo stop to help two none-too-bright strippers, Mary and Sister, with their car, which has broken down. Not knowing much about cars, they give them a ride to the nearest garage, but end up getting to know them better (going skinny dipping with them) and taking them along to the rodeo.
Everything goes as planned; nobody is able to stay on the horse. Then the animal suddenly collapses and Ben spends all the money they've won for veterinary help—and a new stable to replace the one destroyed by the roan when he recovers. In the end, Ben and Howdy end up right back where they started, with only the roan to show for their efforts.
What is the full name of the person who has the idea of taking the horse to a rodeo?