Detailed Instructions: In this task, you're given passages that contain mentions of names of people, places, or things. Some of these mentions refer to the same person, place, or thing. Your job is to write questions that evaluate one's understanding of such references. Good questions are expected to link pronouns (she, her, him, his, their, etc.) or other mentions to people, places, or things to which they may refer. Do not ask questions that can be answered correctly without understanding the paragraph or having multiple answers. Avoid questions that do not link phrases referring to the same entity. For each of your questions, the answer should be one or more phrases in the paragraph, and it should be unambiguous.
Q: Passage: Before the start of the Second World War, and the establishment of war-based industries, Jarvis's initiatives brought modest relief to Jarrow. By 1939, about 100 men were employed in a small furniture factory and up to a further 500 in various metal-based industries set up on the Palmer's site. Jarvis had acquired the obsolete liners Olympic and Berengaria, to be broken up at the yard. However, after their triumphant homecoming many of the marchers felt that their endeavour had failed. Con Whalen, who at his death in 2003 was the last survivor of those who marched the full distance, said that the march was "a waste of time", but added that he had enjoyed every step. His fellow marcher Guy Waller, on the 40th anniversary of the march in 1976, said that "[t]he march produced no immediate startling upsurge in employment in the town. It took the war to do that". These views are shared by most commentators and historians. The Daily Mirror columnist Kevin Maguire calls the march "a heroic failure", while Matt Dobson, in The Socialist, writes that "out of all the hunger marches its aims were the most diluted and it made the most modest gains". The historians Malcolm Pearce and Geoffrey Stewart provide a positive perspective, arguing that the Jarrow March "helped to shape [post-Second World War] perceptions of the 1930s", and thus paved the way to social reform.Perry observes that "the passage of time has transformed the Jarrow Crusade ... into a potent talisman with which many apparently seek association". Thus the Labour Party, which in 1936 shunned the march, later adopted it as "a badge of credibility". In 1950 the party featured the Jarrow banners on its election posters; the march then disappeared from view in an era of high employment, only to be invoked again when unemployment again became a political issue in the 1980s. In the late 20th century and beyond, Labour leaders—Michael Foot, Neil Kinnock, Tony Blair—have all associated themselves with the march. In October 1986, on the 50th anniversary, a group from Jarrow and other towns along the way retraced the route to London. At that time of industrial recession, Jarrow once again had the highest level of unemployment in the country. The 75th anniversary in 2011 was marked by a "March for Jobs", that drew the ire of a Conservative MP, Robert Goodwill, who noted the high level of withdrawals in its early stages and dismissed it as "an insult to the memory of the Jarrow marchers ... They are not fit to walk in [their] footsteps".
A:
What was the full name of what the Labour Party shunned in 1936?