Please answer the following question: Given the following context:  The travel sketchbook became a popular genre beginning about 1905, as the Meiji government promoted travel within Japan to have citizens better know their country.  In 1915, publisher Shōzaburō Watanabe introduced the term shin-hanga ("new prints") to describe a style of prints he published that featured traditional Japanese subject matter and were aimed at foreign and upscale Japanese audiences.  Prominent artists included Goyō Hashiguchi, called the "Utamaro of the Taishō period" for his manner of depicting women; Shinsui Itō, who brought more modern sensibilities to images of women; and Hasui Kawase, who made modern landscapes.  Watanabe also published works by non-Japanese artists, an early success of which was a set of Indian- and Japanese-themed prints in 1916 by the English Charles W. Bartlett (1860–1940). Other publishers followed Watanabe's success, and some shin-hanga artists such as Goyō and Hiroshi Yoshida set up studios to publish their own work.Artists of the sōsaku-hanga ("creative prints") movement took control of every aspect of the printmaking process—design, carving, and printing were by the same pair of hands.  Kanae Yamamoto (1882–1946), then a student at the Tokyo School of Fine Arts, is credited with the birth of this approach. In 1904, he produced Fisherman using woodblock printing, a technique until then frowned upon by the Japanese art establishment as old-fashioned and for its association with commercial mass production.  The foundation of the Japanese Woodcut Artists' Association in 1918 marks the beginning of this approach as a movement.  The movement favoured individuality in its artists, and as such has no dominant themes or styles.  Works ranged from the entirely abstract ones of Kōshirō Onchi (1891–1955) to the traditional figurative depictions of Japanese scenes of Un'ichi Hiratsuka (1895–1997).  These artists produced prints not because they hoped to reach a mass audience, but as a creative end in itself, and did not restrict their print media to the woodblock of traditional...  answer the following question:  What is the name of the specific technique whose association with commercial mass production partly led the Japanese art establishment to frown upon it?
Answer:
woodblock printing