Please answer the following question: Facts:   - website: -lsb- http://www.tact-records.com/ tact-records . com -rsb-    - years active: 1999 -- present    - birth name: ya'akov shimoni    - origin: tel aviv , israel    - label: tact records/helicon    - genre: hip hop      - birth date: 13 november 1979    - name: subliminal    - image size: 200    - background: solo_singer    - image: subliminal -lrb- rapper -rrb- . jpg    - birth place: tel aviv , israel    - associated acts: tact family , joe budden , miri ben-ari    - occupation: rapper , record producer   Based on these bullet points, write a short biography describing the life of subliminal -lrb- rapper -rrb- .
Answer:
ya'akov `` kobi '' shimoni -lrb- hebrew : יעקב '' קובי '' שמעוני , born november 13 , 1979 -rrb- , generally known by his stage name subliminal -lrb- -rrb- , is an israeli rapper and record producer .