Facts:   - death date: 30 june 1948      - birth date: 30 november 1872    - name: morris fuller benton    - occupation: type designer , business executive   Based on these bullet points, write a short biography describing the life of morris fuller benton .
morris fuller benton -lrb- november 30 , 1872 -- june 30 , 1948 -rrb- was an influential american typeface designer who headed the design department of the american type founders -lrb- atf -rrb- , for which he was the chief type designer from 1900 to 1937 .benton was america 's most prolific type designer , having completed 221 typefaces , ranging from revivals of historical models like atf bodoni , to adding new weights to existing faces such as goudy old style and cheltenham , and to designing original designs such as hobo , bank gothic , and broadway .benton 's large family of related neogrotesque sans-serif typefaces , known as `` gothics '' as was the norm at the time , includes alternate gothic , franklin gothic , and news gothic .these typefaces better anticipated and were more similar to later realist sans-serif typefaces such as helvetica than the other early grotesque types of his contemporaries .