Information:  - The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.  - Philip Kives (12 February 1929  27 April 2016) was a Canadian business executive, entrepreneur and marketing expert from Winnipeg, Manitoba. He is best known for founding K-tel, which sold household gadgets including the "Miracle Brush", "Feather Touch Knife", "Veg-O-Matics", as well as many compilation record albums. Kives reputedly coined the catchphrase "As seen on TV", which was included in may of the company's advertisements. Kives utilized low-budget television commercials to sell millions of products and build an international business empire.  - Ronald M. "Ron" Popeil (born May 3, 1935) is an American inventor and marketing personality, best known for his direct response marketing company Ronco. He is well known for his appearances in infomercials for the Showtime Rotisserie ("Set it, and forget it!") and for using the phrase, "But wait, there's more!" on television as early as the mid-1950s.  - Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."   - Veg-O-Matic is the name of one of the first food-processing appliances to gain widespread use in the United States. It was non-electric and invented by Samuel J. Popeil and later sold by his son, Ron Popeil along with more than 20 other distributors across the country, and Ronco, making its début in 1963 at the International Housewares Show in Chicago, Illinois. It was also sold in Australia by Philip Kives, who purchased it from Samuel Popeil and sold it as one of the first products through his own marketing firm, K-tel.  - Ronco is an American company that manufactures and sells a variety of items and devices, most commonly those used in the kitchen. Ron Popeil founded the company in 1964, and commercials for the company's products soon became pervasive and memorable, in part thanks to Popeil's personal sales pitches. The names "Ronco" and "Popeil" and the suffix "-O-Matic" (used in many early product names) became icons of American popular culture and were often referred to by comedians introducing fictional gadgets.  - Philip Kives ( born 12 Feb 1929 ) is a Winnipeg business executive and innovative marketer . He is best known for founding K - tel , famous for its `` As seen on TV '' marketing strategies . A farm boy of Turkish extraction , born in Oungre , Saskatchewan , Kives showed a youthful passion for salesmanship . After completing high school , he gravitated into itinerant salesmanship in Winnipeg and at fairs , hawking gadgets as far away as Atlantic City , New Jersey . In 1962 , he returned to Winnipeg to create K - tel International Inc and used it to sell novelty consumer wares such as the Veg - O - Matic food slicer and the Miracle Brush lint gatherer . In 1965 , a `` greatest hits '' line of records was added . K - tel eventually expanded to serve 34 national markets , and after a very successful 1970s , the company heavily invested in real estate , oil and gas exploration , films and video games in the early 80 's . This led to losses of $ 60 million in 1984 and the company eventually filed for Chapter 11 bankruptcy protection only to be rescued out of hard times by new CEO Mickey Elfenbein that same year . Kives excelled in identifying innovative products ( e.g. `` jazzed up '' classical melodies played by the Royal Philharmonic Orchestra ) . Financial overextension led to receivership in both Canada and the US in 1984 . Undeterred , Kives reactivated K - tel in the US and Europe and launched a new company , K - 5 Leisure Products , in Canada . By 1987 reorganization of K - tel International had been completed and the company was again profitable . In 1998 it achieved net sales of $ 85.6 million and launched a web site through which consumers can purchase its products on - line . His nephew is Bartley Kives , a Winnipeg Free Press reporter .  - As Seen On TV is a generic nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. "As Seen On TV" advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children. Typically the packaging for these items includes a standardized red seal in the shape of a CRT television screen with the words "AS SEEN ON TV" in white, an intentional allusion to the logo of "TV Guide" magazine.  - An infomercial is a form of television commercial, which generally includes a phone number or website. Most often used as a form of direct response television (DRTV), long-form infomercials are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.), outside of peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off. By 2009, most infomercial spending in the U.S. occurred during the early morning, daytime and evening hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.    What is the relationship between 'philip kives' and '12 february 1929'?
Answer:
date of birth