Please answer the following question: Information:  - A microprocessor is a computer processor which incorporates the functions of a computer's central processing unit (CPU) on a single integrated circuit (IC), or at most a few integrated circuits. The microprocessor is a multipurpose, clock driven, register based, programmable electronic device which accepts digital or binary data as input, processes it according to instructions stored in its memory, and provides results as output. Microprocessors contain both combinational logic and sequential digital logic. Microprocessors operate on numbers and symbols represented in the binary numeral system.  - DVD (an abbreviation of "digital versatile disc" or "digital video disc") is a digital optical disc storage format invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. The medium can store any kind of digital data and is widely used for software and other computer files as well as video programs watched using DVD players. DVDs offer higher storage capacity than compact discs while having the same dimensions.  - Nolan Kay Bushnell (born February 5, 1943) is an American electrical engineer and businessman. He established Atari, Inc. and the Chuck E. Cheese's Pizza-Time Theaters chain. Bushnell has been inducted into the Video Game Hall of Fame and the Consumer Electronics Association Hall of Fame, received the BAFTA Fellowship and the Nations Restaurant News Innovator of the Year award, and was named one of "Newsweek"s "50 Men Who Changed America." Bushnell has started more than twenty companies and is one of the founding fathers of the video game industry. He is currently on the board of Anti-Aging Games, but his latest venture is an educational software company called Brainrush that is using video game technology in educational software, incorporating real brain science, in a way that Bushnell believes will fundamentally change education. Nolan, who is co-founder and chairman of Brainrush, believes that Brainrush will be his biggest success.  - A ROM cartridge, sometimes referred to simply as a cartridge or cart, is a removable enclosure containing ROM designed to be connected to a consumer electronics device such as a home computer, video game console and to a lesser extent, electronic musical instruments. ROM cartridges can be used to load software such as video games or other application programs.  - Activision Publishing , Inc. is an American video game publisher . It was founded on October 1 , 1979 and was the world 's first independent developer and distributor of video games for gaming consoles . Its first products were cartridges for the Atari 2600 video console system published from July 1980 for the US market and from August 1981 for the international market ( UK ) . Activision is now one of the largest third party video game publishers in the world and was also the top publisher for 2007 in the United States . On January 18 , 2008 , Activision announced they were the top US publisher in 2007 , according to the NPD Group . Its former CEO is Robert Kotick , who was the Chief Executive Officer of Activision , Inc. since February 1991 until Activision and Vivendi Games merged on July 9 , 2008 to create the newly formed company known as Activision Blizzard . On July 25 , 2013 , Activision Blizzard announced the purchase of 429 million shares from owner Vivendi , valuing US $ 2.34 billion . As a result , Activision Blizzard became an independent company .  - Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that "marketing" research is concerned specifically about marketing processes, while "market" research is concerned specifically with markets.  - The Atari 2600 (or Atari VCS before 1982) is a home video game console by Atari, Inc. Released on September 11, 1977, it is credited with popularizing the use of microprocessor-based hardware and ROM cartridges containing game code, a format first used with the Fairchild Channel F video game console in 1976. This format contrasts with the older model of having non-microprocessor dedicated hardware, which could only play the games that were physically built into the unit.  - Pong is one of the earliest arcade video games and the very first sports arcade video game. It is a table tennis sports game featuring simple two-dimensional graphics. While other arcade video games such as "Computer Space" came before it, "Pong" was one of the first video games to reach mainstream popularity. The aim is to defeat an opponent in a simulated table-tennis game by earning a higher score. The game was originally manufactured by Atari, which released it in 1972. Allan Alcorn created "Pong" as a training exercise assigned to him by Atari co-founder Nolan Bushnell. Bushnell based the idea on an electronic ping-pong game included in the Magnavox Odyssey, which later resulted in a lawsuit against Atari. Surprised by the quality of Alcorn's work, Bushnell and Atari co-founder Ted Dabney decided to manufacture the game.  - A video game is an electronic game that involves human or animal interaction with a user interface to generate visual feedback on a video device such as a TV screen or computer monitor. The word "video" in "video game" traditionally referred to a raster display device, but as of the 2000s, it implies any type of display device that can produce two- or three-dimensional images. Some theorists categorize video games as an art form, but this designation is controversial.  - Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."   - Ted Dabney is the co-founder of Syzygy and Atari. While working at Ampex Dabney met Nolan Bushnell and the two jointly created Syzygy with their first product being "Computer Space", which was manufactured and sold by Nutting Associates. Following Computer Space, Ted Dabney's video circuit that was created for Computer Space was used by Al Alcorn to create "Pong", with assistance from Dabney and Bushnell. Dabney remained out of the public eye after departing Atari and his role in creating the first commercially produced coin-op video game as well as Syzygy and Atari was often omitted or marginalized with several myths attached. Dabney appeared on the RetroGaming Roundup podcast in October 2010 and told his story in a two-hour interview.  - A video game publisher is a company that publishes video games that they have either developed internally or have had developed by a video game developer. As with book publishers or publishers of DVD movies, video game publishers are responsible for their product's manufacturing and marketing, including market research and all aspects of advertising.  - The Fairchild Channel F is a home video game console released by Fairchild Semiconductor in November 1976 across North America at the retail price of $169.95. It was also released in Japan in October the following year. It has the distinction of being the first programmable ROM cartridgebased video game console, and the first console to use a microprocessor. It was launched as the Video Entertainment System, or VES, but when Atari released its VCS the next year, Fairchild renamed its machine. By 1977, the Fairchild Channel F had sold 250,000 units, trailing behind sales of the VCS.  - Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".  - Atari is a corporate and brand name owned by several entities since its inception in 1972, currently by Atari Interactive, a subsidiary of the French publisher Atari, SA (ASA). The original Atari, Inc. founded in 1972 by Nolan Bushnell and Ted Dabney was a pioneer in arcade games, home video game consoles, and home computers. The company's products, such as "Pong" and the Atari 2600, helped define the electronic entertainment industry from the 1970s to the mid-1980s.  - Home computers were a class of microcomputers entering the market in 1977, and becoming common during the 1980s. They were marketed to consumers as affordable and accessible computers that, for the first time, were intended for the use of a single nontechnical user. These computers were a distinct market segment that typically cost much less than business, scientific or engineering-oriented computers of the time such as the IBM PC, and were generally less powerful in terms of memory and expandability. However, a home computer often had better graphics and sound than contemporaneous business computers. Their most common uses were playing video games, but they were also regularly used for word processing, doing homework, and programming.  - Atari Interactive is a name used by several separate groups and corporations since the mid-1990s. In 1996, it was the name of Atari Corporation's PC publishing division, bringing games like the Atari Jaguar's "Tempest 2000" to the PC platform. From 1998 to 2001, Atari Interactive, Inc. was the name of the corporate entity that held the Atari properties purchased from JTS by Hasbro in 1998, and functioned as the retro publishing subsidiary of Hasbro Interactive. It is currently the name of a wholly owned subsidiary of Atari, SA (formerly Infogrames), who is the current owner of the Atari brand and various other properties formerly belonging to Hasbro Interactive. It was formed in 2001, when IESA acquired Hasbro Interactive and proceeded to rename it to Infogrames Interactive. In 2003, IESA then changed the company name entirely to Atari Interactive, Inc. as part of its worldwide reorganization to focus on use of the Atari brand.  - Atari, Inc. was an American video game developer and home computer company founded in 1972 by Nolan Bushnell and Ted Dabney. Primarily responsible for the formation of the video arcade and modern video game industries, the company was closed and its assets split in 1984 as a direct result of the North American video game crash of 1983.  - A video game console is an electronic, digital or computer device that outputs a video signal or visual image to display a video game that one or more people can play.  - A video game developer is a software developer that specializes in video game development  the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with employee responsibilities split between individual disciplines, such as programming, design, art, testing, etc. Most game development companies have video game publisher financial and usually marketing support. Self-funded developers are known as independent or indie developers and usually make indie games.  - An arcade game or coin-op is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are video games, pinball machines, electro-mechanical games, redemption games or merchandisers. While exact dates are debated, the golden age of arcade video games is usually defined as a period beginning sometime in the late 1970s and ending sometime in the mid-1980s. Excluding a brief resurgence in the early 1990s, the arcade industry subsequently declined in the Western hemisphere as competing home-based video game consoles such as Playstation and Xbox increased in their graphics and game-play capability and decreased in cost.    Given the information above, choose from the list below the object entity that exhibits the relation 'industry' with the subject 'activision'.  Choices: - advertising  - computer  - electronics  - engineering  - human  - mail  - management  - manufacturing  - market research  - marketing  - news  - public relations  - publisher  - publishing  - radio  - restaurant  - service  - software  - storage  - technology  - video game  - video game industry
A:
video game industry