Information:  - Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as a decorative device, unrelated to communication of information.  - The Coimbra Group (CG) is an association of long-established European multidisciplinary universities of high international standard. It was founded in 1985 and formally constituted by charter in 1987.  - The Association to Advance Collegiate Schools of Business, also known as AACSB International, is an American professional organization. It was formerly known as the American Association of Collegiate Schools of Business. It was founded in 1916 to accredit schools of business. It is membership organization; not all its member institutions are accredited. It was regarded as the benchmark for business school quality among the academic community, but is now an unrecognized accreditor due to losing its recognition from the Council for Higher Education Accreditation and from the United States Department of Education.  - Passata is a sans - serif font designed specially for Aarhus University as part of a new visual identity implemented in late 2008 . It is a modernised version of Futura , which it replaced as their corporate branding font .  - The Association of MBAs (AMBA) is a global MBA-focused accreditation organization and a worldwide MBA alumni club, founded in London in 1967. AMBA accredits around 2% of the world's business schools. All MBA students and alumni of the 238 accredited schools join AMBA as individual members free of charge.  - Aarhus (officially spelled Århus from 1948 until 31 December 2010) is the second-largest city in Denmark and the seat of Aarhus municipality. It is located on the east coast of the Jutland peninsula, in the geographical centre of Denmark, northwest of Copenhagen and north of Hamburg, Germany. The inner urban area contains 264,716 inhabitants and the municipal population is 330,639. Aarhus is the central city in the East Jutland metropolitan area, which had a total population of 1.378 million in 2016.  - In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif fonts tend to have less line width variation than serif fonts. In most print, they are often used for headings rather than for body text. They are often used to convey simplicity and modernity or minimalism.  - A public university is a university that is predominantly funded by public means through a national or subnational government, as opposed to private universities. Whether a national university is considered public varies from one country (or region) to another, largely depending on the specific education landscape.   - Accreditation is the process in which certification of competency, authority, or credibility is presented.  - Denmark is a Scandinavian country in Europe. The southernmost and smallest of the Nordic countries, it is south-west of Sweden and south of Norway, and bordered to the south by Germany. The Kingdom of Denmark is the sovereign state that comprises Denmark proper and two autonomous constituent countries in the North Atlantic Ocean: the Faroe Islands and Greenland. Denmark has a total area of , and a population of 5.7 million. The country consists of a peninsula, Jutland, and an archipelago of 443 named islands, with the largest being Zealand and Funen. The islands are characterised by flat, arable land and sandy coasts, low elevation and a temperate climate.  - In typography, a serif is a small line attached to the end of a stroke in a letter or symbol. A typeface with serifs is called a serif typeface (or serifed typeface). A typeface without serifs is called sans serif or sans-serif, from the French "sans", meaning "without". Some typography sources refer to sans-serif typefaces as "Grotesque" (in German "grotesk") or "Gothic", and serif typefaces as "Roman".  - Engineering is the application of mathematics and scientific, economic, social, and practical knowledge in order to invent, innovate, design, build, maintain, research, and improve structures, machines, tools, systems, components, materials, processes, solutions, and organizations.  - Aarhus University (abbreviated AU) is a prestigious public university located in Aarhus, Denmark. Founded in 1928, it is Denmark's second oldest university and the largest, with a total of 44,500 enrolled students as of 1 January 2013, after a merger with Aarhus School of Engineering. In most prestigious ranking lists of the world's best universities, Aarhus University is placed in the top 100. The university belongs to the Coimbra Group of European universities. The business school within Aarhus University, called Aarhus BSS, holds the EFMD (European Foundation for Management Development) Equis accreditation, the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA). This makes the business school of Aarhus University one of the few in the world to have the so-called Triple Crown accreditations.    What is the relationship between 'passata ' and 'typeface'?
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