Information:  - The vaquero is a horse-mounted livestock herder of a tradition that originated on the Iberian Peninsula. Today the "vaquero" is still a part of the "doma vaquera," the Spanish tradition of working riding. The "vaquero" traditions developed in Mexico from methodology brought to Mesoamerica from Spain also became the foundation for the North American cowboy.The "vaqueros" of the Americas were the horsemen and cattle herders of Spanish Mexico, who first came to California with the Jesuit priest Eusebio Kino in 1687, and later with expeditions in 1769 and the Juan Bautista de Anza expedition in 1774. They were the first cowboys in the region.  - Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, government agencies and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.  - Clarence Hailey Long , Jr. , often known as C.H. Long ( 1910 -- 1978 ) , was the rugged Texas cowboy sensationalized as the original Marlboro Man . Long , then foreman of the JA Ranch , was catapulted to national attention in 1949 , when LIFE magazine published a series of Leonard McCombe photographs on ranching in the American West . Long was the basis of the popular Marlboro cigarettes advertising campaign for Philip Morris , but other models followed through 1999 . Long was born in Paducah , the seat of Cottle County in the southern Texas Panhandle . He worked on the 320,000 - acre ( 1,300 km2 ) JA Ranch southeast of Amarillo and originally established by John George Adair , a native of Ireland , and Charles Goodnight , the best known of the Texas cattlemen . During World War II , Long served in the United States Navy in the South Pacific . The then 39 - year - old , 150 - pound Long was described as a `` silent man , unassuming and shy , to the point of bashfulness ( with a ) face sunburned to the color of saddle leather ( with cowpuncher 's ) wrinkles radiating from pale blue eyes . '' He wore `` a ten - gallon Stetson hat , a bandanna around his neck , a bag of Bull Durham tobacco with its yellow string dangling from his pocket , and blue denim , the fabric of the profession '' . Long 's Marlboro photographs led to marriage proposals from across the nation , all of which he rejected . In 1951 , at forty , Long wed the former Ellen Theresa Rogers ( March 21 , 1925 - July 29 , 2002 ) , a Massachusetts - born nurse who came to the JA to care for young Cornelia Wadsworth `` Ninia '' Ritchie , daughter of ranch manager Montgomery Harrison Wadsworth `` Montie '' Ritchie . The Longs had five sons : Clarence , Roger , Walt , Grant , and John . At the time of her death , Ellen was residing in Raton , the seat of Colfax County in northeastern New Mexico . `` Ninia '' later married future Texas State Senator Miles Teel Bivins of Amarillo , whose family also owned ranching properties . Their son , Andrew Bivins , a...  - John George Adair (March 3, 1823  May 4, 1885), sometimes known as Jack Adair, was an Irish businessman and landowner, who provided the seed capital for the large JA Ranch in the Palo Duro Canyon of the Texas Panhandle, a region of Texas. In its peak year in 1883, the ranch encompassed in portions of six Texas counties and boasted 100,000 head of cattle.  - Charles Goodnight, also known as Charlie Goodnight (March 5, 1836  December 12, 1929), was an American cattle rancher in the American West, perhaps the best known rancher in Texas. He is sometimes known as the "father of the Texas Panhandle." Essayist and historian J. Frank Dobie said that Goodnight "approached greatness more nearly than any other cowman of history."  - Texas is the second largest state in the United States by both area and population. Geographically located in the south central part of the country, Texas shares borders with the U.S. states of Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the west, and the Mexican states of Chihuahua, Coahuila, Nuevo León, and Tamaulipas to the southwest, while the Gulf of Mexico is to the southeast.  - Tobacco advertising is the advertising of tobacco products or use (typically cigarette smoking) by the tobacco industry through a variety of media including sponsorship, particularly of sporting events. It is now one of the most highly regulated forms of marketing. Some or all forms of tobacco advertising are banned in many countries.  - Leo Burnett (October 21, 1891  June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc.. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.  - The Old Media or Legacy Media are traditional means of communication and expression that have existed since before the advent of the new medium of the Internet. Industries that are generally considered part of the old media are broadcast and cable television, radio, movie and music studios, newspapers, magazines, books and most print publications.  - A gunpowder magazine, also known as a polverista, is a magazine (building) designed to store the explosive gunpowder in wooden barrels for safety. Gunpowder, until superseded, was a universal explosive used in the military and for civil engineering: both applications required storage magazines. Most magazines were purely functional and tended to be in remote and secure locations.  - A department store or magazine is a retail establishment offering a wide range of consumer goods in different product categories known as "departments". In modern major cities, the department store made a dramatic appearance in the middle of the 19th century, and permanently reshaped shopping habits, and the definition of service and luxury. Similar developments were under way in London (with Whiteleys), in Paris ("Le Bon Marché" in 1852) and in New York (with Stewart's).  - Nuevo León, or New Leon, officially the Free and Sovereign State of Nuevo León, is one of the 31 states which, with Mexico City, compose the 32 Federal Entities of Mexico. It is divided into 51 municipalities and its capital city is Monterrey.  - Rodeo (or ) is a competitive sport that arose out of the working practices of cattle herding in Spain, Mexico, and later Central America, the United States, Canada, South America, Australia and New Zealand. It was based on the skills required of the working vaqueros and later, cowboys, in what today is the western United States, western Canada, and northern Mexico. Today it is a sporting event that involves horses and other livestock, designed to test the skill and speed of the cowboys and cowgirls. American style professional rodeos generally comprise the following events: tie-down roping, team roping, steer wrestling, saddle bronc riding, bareback bronc riding, bull riding and barrel racing. The events are divided into two basic categories: the rough stock events and the timed events. Depending on sanctioning organization and region, other events such as breakaway roping, goat tying, or pole bending may also be a part of some rodeos.  - A tradition is a belief or behavior passed down within a group or society with symbolic meaning or special significance with origins in the past. Common examples include holidays or impractical but socially meaningful clothes (like lawyers' wigs or military officers' spurs), but the idea has also been applied to social norms such as greetings. Traditions can persist and evolve for thousands of yearsthe word "tradition" itself derives from the Latin "tradere" or "traderer" literally meaning to transmit, to hand over, to give for safekeeping. While it is commonly assumed that traditions have ancient history, many traditions have been invented on purpose, whether that be political or cultural, over short periods of time. Various academic disciplines also use the word in a variety of ways.   - An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. One of the first magazines to convert from a print magazine format to being online only was the computer magazine Datamation.   - A cowboy is an animal herder who tends cattle on ranches in North America, traditionally on horseback, and often performs a multitude of other ranch-related tasks. The historic American cowboy of the late 19th century arose from the "vaquero" traditions of northern Mexico and became a figure of special significance and legend. A subtype, called a wrangler, specifically tends the horses used to work cattle. In addition to ranch work, some cowboys work for or participate in rodeos. Cowgirls, first defined as such in the late 19th century, had a less-well documented historical role, but in the modern world have established the ability to work at virtually identical tasks and obtained considerable respect for their achievements. There are also cattle handlers in many other parts of the world, particularly South America and Australia, who perform work similar to the cowboy in their respective nations.  - To publish is to make content available to the general public. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content on any traditional medium, including paper (newspapers, magazines, catalogs, etc.). The word publication means the act of publishing, and also refers to any printed copies.  - South America is a continent located in the western hemisphere, mostly in the southern hemisphere, with a relatively small portion in the northern hemisphere. It is also considered a subcontinent of the Americas, which is the model used in nations that speak Romance languages. The reference to South America instead of other regions (like Latin America or the Southern Cone) has increased in the last decades due to changing geopolitical dynamics (in particular, the rise of Brazil).  - New Mexico is a state located in the southwestern region of the United States of America. It was admitted to the union as the 47th state on January 6, 1912. It is usually considered one of the Mountain States. New Mexico is fifth by area, the 36th-most populous, and the sixth-least densely populated of the 50 United States.  - A herder is a worker who lives a possibly semi-nomadic life, caring for various domestic animals, in places where these animals wander pasture lands.   - Oklahoma (Cherokee: "Asgaya gigageyi" /  ; or transliterated from English as  ("òàlàhoma"), Pawnee: "Uukuhuúwa", Cayuga: "Gahnawiyogeh") is a state located in the South Central United States. Oklahoma is the 20th-most extensive and the 28th-most populous of the 50 United States. The state's name is derived from the Choctaw words "okla" and "humma", meaning "red people". It is also known informally by its nickname, "The Sooner State", in reference to the non-Native settlers who staked their claims on the choicest pieces of land before the official opening date, and the Indian Appropriations Act of 1889, which opened the door for white settlement in America's Indian Territory. The name was settled upon statehood, Oklahoma Territory and Indian Territory were merged and Indian was dropped from the name. On November 16, 1907, Oklahoma became the 46th state to enter the union. Its residents are known as "Oklahomans", or informally "Okies", and its capital and largest city is Oklahoma City.  - Radio is the technology of using radio waves to carry information, such as sound, by systematically modulating properties of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width. When radio waves strike an electrical conductor, the oscillating fields induce an alternating current in the conductor. The information in the waves can be extracted and transformed back into its original form.  - The JA Ranch, jointly founded by John George Adair and Charles Goodnight, is the oldest privately owned cattle ranch in the Palo Duro Canyon section of the Texas Panhandle southeast of Amarillo. At its peak size in 1883, the JA, still run by descendants of the Adair family, encompassed some of land in six counties and a herd of 100,000 cattle. The name "JA" is derived from the initials of John Adair, a businessman from Ireland. Goodnight managed and expanded the ranch, while Adair provided the working capital. Upon Adair's death, his wife, the former Cornelia Wadsworth Ritchie, took over Adair's interest in the JA. In 1888, Goodnight left the arrangement to establish his own ranch and in time ventured into other business activities, as well. The ranch was added to the National Register of Historic Places listings in Armstrong County, Texas in 1966.  - H.O.R.S.E. is a form of poker commonly played at the high-stakes tables of casinos. It consists of rounds of play cycling among:  - The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in nature with a cigarette. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.  - A U.S. state is a constituent political entity of the United States of America. There are 50 states, which are bound together in a union with each other. Each state holds administrative jurisdiction over a defined geographic territory, and shares its sovereignty with the United States federal government. Due to the shared sovereignty between each state and the federal government, Americans are citizens of both the federal republic and of the state in which they reside. State citizenship and residency are flexible, and no government approval is required to move between states, except for persons covered by certain types of court orders (e.g., paroled convicts and children of divorced spouses who are sharing custody).  - Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".  - A magazine is a publication, usually a periodical publication, which is printed or electronically published (sometimes referred to as an online magazine). Magazines are generally published on a regular schedule and contain a variety of content. They are generally financed by advertising, by a purchase price, by prepaid subscriptions, or a combination of the three.At its root, the word "magazine" refers to a collection or storage location. In the case of written publication, it is a collection of written articles. This explains why magazine publications share the word root with gunpowder magazines, artillery magazines, firearms magazines, and, in French, retail stores such as department stores.  - Personal selling process refers to a process that occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales representatives develop scripts for all or part of the sales process. The sales process can be used in face-to-face encounters and in telemarketing.  - Coahuila, formally Coahuila de Zaragoza, officially the Free and Sovereign State of Coahuila de Zaragoza, is one of the 31 states which, along with Mexico City, compose the 32 Federal Entities of Mexico. The state is located in Northeastern Mexico on the US border.  - Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."   - Tamaulipas, officially the Free and Sovereign State of Tamaulipas, is one of the 31 states which, with Mexico City, comprise the 32 Federal Entities of Mexico. It is divided into 43 municipalities and its capital city is Ciudad Victoria. The capital city was named after Guadalupe Victoria, the first President of Mexico.    Given the information above, choose from the list below the object entity that exhibits the relation 'occupation' with the subject 'clarence hailey long'.  Choices: - academic  - advertising  - canada  - computer  - coordinator  - cowboy  - engineering  - founder  - general  - herder  - landowner  - major  - marketing  - military  - model  - official  - president  - public relations  - r  - radio  - ranch  - rancher  - sales  - sovereign  - television  - united states of america  - worker
The answer to this question is:
rancher