Given the question: Information:  - Athens ("Athína" ) is the capital and largest city of Greece. Athens dominates the Attica region and is one of the world's oldest cities, with its recorded history spanning over 3,400 years, and its earliest human presence starting somewhere between the 11th and 7th millennia BC. Classical Athens was a powerful city-state that emerged in conjunction with the seagoing development of the port of Piraeus, which had been a distinct city prior to its 5th century BC incorporation with Athens. A centre for the arts, learning and philosophy, home of Plato's Academy and Aristotle's Lyceum, it is widely referred to as the cradle of Western civilization and the birthplace of democracy, largely because of its cultural and political impact on the European continent, and in particular the Romans. In modern times, Athens is a large cosmopolitan metropolis and central to economic, financial, industrial, maritime, political and cultural life in Greece. In 2015, Athens was ranked the world's 29th richest city by purchasing power and the 67th most expensive in a UBS study.  - Chamber pop (or "ork-pop") is a subgenre of indie pop or indie rock which grew in the mid 1990s as a reaction against the fuzz distortion and "lo-fi aesthetic" prominent in alternative music. Inspired partly by the era's lounge music revivalism, chamber pop is typified by the use of strings, horns, and piano, and a dissociation from contemporary genres of the time, like grunge or electronica. The Beach Boys' Brian Wilson heavily influenced much of the genre, as did composer Burt Bacharach. Specific works which helped define chamber pop include the Beach Boys' albums "Pet Sounds" (1966) and "Smile" (196667), as well as the majority of Louis Phillipe's productions for él Records (198489).  - Twee pop is a subgenre of indie pop that maintained a reasonable amount of success and notoriety distinctive from the overall indie pop current.  - Athens (formally known as Athens-Clarke County) is a consolidated citycounty in the U.S. state of Georgia, in the northeastern part of the state, comprising the former city of Athens proper (the county seat) and Clarke County. The University of Georgia, the state's flagship public research university, is located in this college town, and contributed to its initial growth. In 1991, after a vote the preceding year, the original city abandoned its charter to form a unified government with Clarke County, referred to jointly as Athens-Clarke County. As of the 2010 census, the consolidated city-county (including all of Athens-Clarke County except Winterville and a portion of Bogart) had a total population of 115,452; all of Clarke County had a population of 116,714. Athens is the sixth-largest city in Georgia, and the principal city of the Athens-Clarke County, Georgia Metropolitan Statistical Area, which had a population of 192,541 as of the 2010 census. Athens-Clarke County has the smallest geographical area of a county in Georgia.  - Albums of recorded music were developed in the early 20th century, first as books of individual 78rpm records, then from 1948 as vinyl LP records played at  rpm. Vinyl LPs are still issued, though in the 21st century album sales have mostly focused on compact disc (CD) and MP3 formats. The audio cassette was a format used from the late 1970s through to the 1990s alongside vinyl.  - I Am Not A Freemdoom is the second album by Masters of the Hemisphere, released in 2000 on Kindercore Records. It is a concept album containing a comic book, for which the songs provide the soundtrack.  - Masters of the Hemisphere is the first full album by the Athens , Georgia based indie pop band of the same name . Though it lacks the elaborateness of their followup , the heavily concept - based I Am Not A Freemdoom , it still maintains the essential element of the band 's indie pop songcraft , drawing comparisons to R.E.M. , among others .  - Indie pop is a subgenre and subculture of alternative/indie rock that originated in the United Kingdom in the late 1970s. The style is inspired by punk's DIY ethic and related ideologies, and it generated a thriving fanzine, label, and club and gig circuit. Indie pop differs from indie rock to the extent that it is more melodic, less abrasive, and relatively angst-free. Its substyles include chamber pop and twee pop.  - Kindercore Records is an independent record label based in Athens, Georgia, which was founded in 1996 by Ryan Lewis and Daniel Geller to document the emerging music scene in Athens, Georgia.  - Indie rock is a genre of alternative rock that originated in the United States and the United Kingdom in the 1980s. Indie rock encapsulates indie pop and lo-fi, among others. Originally used to describe record labels, the term became associated with the music they produced and was initially used interchangeably with alternative rock. As grunge and punk revival bands in the US, and then Britpop bands in the UK, broke into the mainstream in the 1990s, it came to be used to identify those acts that retained an outsider and underground perspective. In the 2000s, as a result of changes in the music industry and the growing importance of the Internet, some indie rock acts began to enjoy commercial success, leading to questions about its meaningfulness as a term.  - A concept album is an album unified by a larger purpose or meaning to the album collectively than to its tracks individually. This may be achieved through a single central narrative or theme, or through a sense of artistic cohesiveness. The scope and definition of a "concept album" varies, and there is no consensus over what exactly the term constitutes.  - Masters of the Hemisphere are an American indie pop group, founded by Bren Mead and Sean Rawls. The two moved to Athens, Georgia, to attend college in 1996. There they met Ryan Lewis, co-founder of Kindercore Records, who played drums at the first Masters of the Hemisphere show. Jeff Griggs (also of The Mendoza Line) soon replaced Lewis. In 1997 Kindercore released their debut seven-inch ep, "Going on a Trek to Iceland". The group then recorded their first full length album, the eponymous "Masters of the Hemisphere", which was released on Kindercore Records in 1998. The band soon expanded to a four-piece, adding multi-instrumentalist Adrian Finch. Several singles and compilation appearances followed, including a release on the Happy Happy Birthday To Me Records singles club, before the band released their second full length, the concept album "I Am Not a Freemdoom", also on Kindercore. The record garnered mixed reviews, which in part was likely due to the album's rather complicated concept, regarding an island of reservoir-dwelling creatures being enslaved by an evil dog. The "Permanent Stranger" EP followed in 2002, on the dcBaltimore2012 label. The band split up after their next album, 2002's well received "Protest a Dark Anniversary". A recording of their then-final show at Athens, Georgia's 40 Watt Club was later released as "The Last Show Ever".    After reading the paragraphs above, choose the best answer for the entity that related to 'masters of the hemisphere ' with the relationship of 'record label'.  Choices: - 1996  - album  - happy happy birthday to me records  - kindercore records  - labels  - lounge music  - metropolis  - pop  - united kingdom
The answer is:
kindercore records