A Nonparametric Delayed Feedback Model for Conversion Rate Prediction

1 Feb 2018Yuya YoshikawaYusaku Imai

Predicting conversion rates (CVRs) in display advertising (e.g., predicting the proportion of users who purchase an item (i.e., a conversion) after its corresponding ad is clicked) is important when measuring the effects of ads shown to users and to understanding the interests of the users. There is generally a time delay (i.e., so-called {\it delayed feedback}) between the ad click and conversion... (read more)

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