A practical guide and software for analysing pairwise comparison experiments

11 Dec 2017Maria Perez-OrtizRafal K. Mantiuk

Most popular strategies to capture subjective judgments from humans involve the construction of a unidimensional relative measurement scale, representing order preferences or judgments about a set of objects or conditions. This information is generally captured by means of direct scoring, either in the form of a Likert or cardinal scale, or by comparative judgments in pairs or sets... (read more)

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