A Time Series Approach To Player Churn and Conversion in Videogames

13 Mar 2020Ana Fernández del RíoAnna GuitartÁfrica Periáñez

Players of a free-to-play game are divided into three main groups: non-paying active users, paying active users and inactive users. A State Space time series approach is then used to model the daily conversion rates between the different groups, i.e., the probability of transitioning from one group to another... (read more)

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