Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising

23 Feb 2018Di WuXiujun ChenXun YangHao WangQing TanXiaoxun ZhangJian XuKun Gai

Real-time bidding (RTB) is an important mechanism in online display advertising, where a proper bid for each page view plays an essential role for good marketing results. Budget constrained bidding is a typical scenario in RTB where the advertisers hope to maximize the total value of the winning impressions under a pre-set budget constraint... (read more)

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