In this paper, localized information privacy (LIP) is proposed, as a new privacy definition, which allows statistical aggregation while protecting users' privacy without relying on a trusted third party. The notion of context-awareness is incorporated in LIP by the introduction of priors, which enables the design of privacy-preserving data aggregation with knowledge of priors... We show that LIP relaxes the Localized Differential Privacy (LDP) notion by explicitly modeling the adversary's knowledge. However, it is stricter than $2\epsilon$-LDP and $\epsilon$-mutual information privacy. The incorporation of local priors allows LIP to achieve higher utility compared to other approaches. We then present an optimization framework for privacy-preserving data aggregation, with the goal of minimizing the expected squared error while satisfying the LIP privacy constraints. Utility-privacy tradeoffs are obtained under several models in closed-form. We then validate our analysis by {numerical analysis} using both synthetic and real-world data. Results show that our LIP mechanism provides better utility-privacy tradeoffs than LDP and when the prior is not uniformly distributed, the advantage of LIP is even more significant. (read more)