Conversion Rate Prediction via Post-Click Behaviour Modeling

15 Oct 2019Hong WenJing ZhangYuan WangWentian BaoQuan LinKeping Yang

Effective and efficient recommendation is crucial for modern e-commerce platforms. It consists of two indispensable components named Click-Through Rate (CTR) prediction and Conversion Rate (CVR) prediction, where the latter is an essential factor contributing to the final purchasing volume... (read more)

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