#covid is war and #vaccine is weapon? COVID-19 metaphors in India

ICON 2021  ·  Mohammed Khaliq, Rohan Joseph, Sunny Rai ·

Metaphors are creative cognitive constructs that are employed in everyday conversation to describe abstract concepts and feelings. Prevalent conceptual metaphors such as WAR, MONSTER, and DARKNESS in COVID-19 online discourse sparked a multi-faceted debate over their efficacy in communication, resultant psychological impact on listeners, and their appropriateness in social discourse. In this work, we investigate metaphors used in discussions around COVID-19 on Indian Twitter. We observe subtle transitions in metaphorical mappings as the pandemic progressed. Our experiments, however, didn’t indicate any affective impact of WAR metaphors on the COVID-19 discourse.

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