Efficient Delivery Policy to Minimize User Traffic Consumption in Guaranteed Advertising

23 Nov 2016Jia ZhangZheng WangQian LiJialin ZhangYanyan LanQiang LiXiaoming Sun

In this work, we study the guaranteed delivery model which is widely used in online display advertising. In the guaranteed delivery scenario, ad exposures (which are also called impressions in some works) to users are guaranteed by contracts signed in advance between advertisers and publishers... (read more)

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