Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Rate

21 Apr 2018 Xiao Ma Liqin Zhao Guan Huang Zhi Wang Zelin Hu Xiaoqiang Zhu Kun Gai

Estimating post-click conversion rate (CVR) accurately is crucial for ranking systems in industrial applications such as recommendation and advertising. Conventional CVR modeling applies popular deep learning methods and achieves state-of-the-art performance... (read more)

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