Field-aware Factorization Machines in a Real-world Online Advertising System

15 Jan 2017  ·  Yuchin Juan, Damien Lefortier, Olivier Chapelle ·

Predicting user response is one of the core machine learning tasks in computational advertising. Field-aware Factorization Machines (FFM) have recently been established as a state-of-the-art method for that problem and in particular won two Kaggle challenges. This paper presents some results from implementing this method in a production system that predicts click-through and conversion rates for display advertising and shows that this method it is not only effective to win challenges but is also valuable in a real-world prediction system. We also discuss some specific challenges and solutions to reduce the training time, namely the use of an innovative seeding algorithm and a distributed learning mechanism.

PDF Abstract


  Add Datasets introduced or used in this paper

Results from the Paper

  Submit results from this paper to get state-of-the-art GitHub badges and help the community compare results to other papers.


No methods listed for this paper. Add relevant methods here