The goal of graph representation learning is to embed each vertex in a graph into a low-dimensional vector space. Existing graph representation learning methods can be classified into two categories: generative models that learn the underlying connectivity distribution in the graph, and discriminative models that predict the probability of edge existence between a pair of vertices. In this paper, we propose GraphGAN, an innovative graph representation learning framework unifying above two classes of methods, in which the generative model and discriminative model play a game-theoretical minimax game.