Knowledge graphs are graphical representations of large databases of facts, which typically suffer from incompleteness. Inferring missing relations (links) between entities (nodes) is the task of link prediction. A recent state-of-the-art approach to link prediction, ConvE, implements a convolutional neural network to extract features from concatenated subject and relation vectors. Whilst results are impressive, the method is unintuitive and poorly understood. We propose a hypernetwork architecture that generates simplified relation-specific convolutional filters that (i) outperforms ConvE and all previous approaches across standard datasets; and (ii) can be framed as tensor factorization and thus set within a well established family of factorization models for link prediction. We thus demonstrate that convolution simply offers a convenient computational means of introducing sparsity and parameter tying to find an effective trade-off between non-linear expressiveness and the number of parameters to learn.