Invisible to People but not to Machines: Evaluation of Style-aware HeadlineGeneration in Absence of Reliable Human Judgment

We automatically generate headlines that are expected to comply with the specific styles of two different Italian newspapers. Through a data alignment strategy and different training/testing settings, we aim at decoupling content from style and preserve the latter in generation. In order to evaluate the generated headlines{'} quality in terms of their specific newspaper-compliance, we devise a fine-grained evaluation strategy based on automatic classification. We observe that our models do indeed learn newspaper-specific style. Importantly, we also observe that humans aren{'}t reliable judges for this task, since although familiar with the newspapers, they are not able to discern their specific styles even in the original human-written headlines. The utility of automatic evaluation goes therefore beyond saving the costs and hurdles of manual annotation, and deserves particular care in its design.

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